Initial SEO Report
We analyse your website for its search friendliness and to ensure that we have all the components of a
successful search engine campaign. We start with sending out an
initial SEO report to you, with details of where your
Page Rank is, and where does the website currently stand. These reports are then sent regularly to update you of the progress on your
search engine optimisation campaign.
TopRank Express uses Keyword Research Analysis to identify a list of the most appropriate search words, search phrases and keywords for a professional website
search engine promotion campaign. Keyword research is the base of all effective
search engine marketing campaigns.
We use the
Keyword Effectiveness Index (KEI) to evaluate the effectiveness of a keyword for any given website. This index provides comparison on the volume of keyword searches within the competing web pages, thus helping us identify the most effective keywords for your SEO campaign.
SEO Competition Analysis
Competition Analysis, also known as Competitive Research, is the most ideal method of generating valuable information about your competition in the industry. It provides you and our SEO consultants with detailed view of the competitive market around you.
We use competitive research for the
search engine marketing of your website and help you understand what other players in your business segment are doing. It also provides information on the keywords, back links, adwords, keyphrases etc.
On Page Optimisation
On page optimisation is generally amongst the first and the most common steps towards an informed
search engine optimisation process. It is normally done after the initial analysis on competition, keywords, adwords etc.
Site Title and Page Optimisation
website's page title optimisation is an important part of the
Search Engine Optimisation process. As they say, we must use intelligent tags to enable the most efficient marketing process for your website.
SEO Content Writing
Top Rank Express prides itself on its team of 25+ content copy writing experts who do in-house
content development for the clients. This team is completely focused on writing
professional website contents that enhance the page ranks and popularity of the website. With in-depth
keyword density analysis and SEO structure re-writing, we at TopRank Express ensure that the client benefits from the services. All of our writers are based in our modern development center in Kolkata.
SEO Link Building Services (Backlinks)
As the internet expands every single day, millions of websites are getting onlone. With so many websites, it becomes more and more difficult and competitive to get your website on the top of the search engine rankings.
At Top Rank Express, our expert link building techniques provide most essential SEO activity that helps you to shoot up the website's rankings.
Website Traffic Monitoring (Analytics)
Website analytics or site traffic monitoring, is the evaluation and review of the usage of any website in regards to the visitors. It generally consists of the following:
- Integration of analytics tool on the website
- Planning the website architecture
- Analysis of new and repeating site visitors
- Targeting special offers and campaigns
- Reporting the data for further optimisation
Blog Writing, Posting and Integration
Everyday, the internet is clearly changing. This compels companies to be cautious while choosing their search engine optimisation partner.
Bad quality content can deter your customer from your website and create an unprofessional images in the eyes of the buyers. Good quality content on the other hand, is the base of an excellent website.
We at Top Rank, understand this well and hence have a team of qualified content writers who know what they are doing. We leave nothing undone to ensure that your contents have the targeted keywords ate are rich in their SEO friendly text.
Article Authoring and Submission
Good quality articles form an integral part of your website. A nicely documented content or article makes it a wonderful experience for customers to search for and find the relevant information on your website. A good article writing company ensures that there is enough informational text to enable users to navigate through your web visitors while they look for specific products, services, data or information. It is a proven fact that users feel happy and revisit the sites with optimized informational text.
Social bookmarking, a part of the social media marketing, is a rapidly developing tool for SEO experts. It refers to the process of linking your site within numerous blogs, forums and article boards on various social networking websites like Facebook, Twitter, Linkedin etc.
It is, by some SEO Consultants, considered a much efficient alternative than submitting a website on blogs. Every social site has its advantages and disadvantages. It take intelligent understanding and the services of a professional social media marketing company to plan and research before one can consider this tool of SEO Optimisation.